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互联网家装企业开疆拓土 或将面临三方面考验

雷速体育FABUSHIJIAN:2017-06-14


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“JINXIAOQU”RENGSHIZUIWEIJINGZHUNDEJIAZHUANGYINGXIAOMOSHIZHIYI


互联网思维之下,很多服务行业被简单化、模式化、便捷化,但对家装行业而言,一些传统的营销方式仍然能够获得较为高效的转化率,比如针对不同消费者而制定的线下活动,“进小区”仍然是最为精准的家装营销模式之一,对于家装公司而言,与消费者面对面地沟通,点对点地了解不同年龄、不同区域、不同收入的客户群体差异化的需求,相对于“有枣没枣打三杆子”的电商模式和“以简为主”的套餐模式效率更高,而对于消费者尤其是中老年群体来说,“免费修马桶雷速体育”远比“3D效果图”或是“VR技术”更有吸引力。


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